Purrfect White is a non-irritating, conditioning, high quality shampoo specifically developed for white and light coloured coats. Special whiteners and pearlescent brighteners add brilliance and sparkle to the coat. The protein in this mild coconut oil base formula gives life and body to the coat and helps prevent dryness. Has a neutral pH. May be diluted 1 part shampoo with 4 parts water. 236mL